Screaming Bean |
Tuesday, September 19, 2006
I've never been in Sales. I've done inventory control, been a bookkeeper, cashier, snack bar attendant, bank teller, but never sales. In my position now, I get cold called...a lot. Being the last line of defense for these calls, I try to pawn them off as quickly as possible. Now I don't begin to think I know how to do cold calling, but I have some helpful hints of things not to do. 1. Do not snicker/laugh when I offer to put you through to my boss's voice mail. If you haven't come up with a good short pitch for a voice mail message, that's not my fault. 2. Do not make me do your job for you. That meaning, yes, I will take your presentation, email, whatever and forward it on to my boss, but don't make me give your pitch with it. I realize I'm the assistant, but if your presentation isn't good enough that you expect me to play it up for you, you don't deserve the sale. 3. Do not pitch a product and then make me fill in the details that you were too lazy to get before the call. I.e. you're pitching click-thru increase via a third party website. Do not then ask me to tell you what our website is. Do your homework before you call me. 3. And finally, when you call back...and I know you will, do not ask me if I've "rattled the cages" of the people you wanted me to forward it to. First off, what the hell kind of catch phrase is that? Second, that rates right up there with "hey baby, what's your sign" in things I never want to hear again. Third, you're checking up on me, and I don't like it. Suffice it to say, I don't like being cold called. Perhaps I'm being too blunt here, and some of you who have actually done this can enlighten me on appropriate techniques of dealing with such things. In the meantime though, if I get one more call for the Yellowpages.com, I'm going to have to hurt someone.
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