Screaming Bean |
Friday, August 25, 2006
When we first moved into our house we got the local paper. It's not because we actually requested the paper, it was that the previous owners hadn't bothered to stop their delivery. As a result I nearly got into a fist fight with the collection agent because it was somehow my fault that we got the paper without asking for it. Fast forward 6 years. The paper starts mysteriously arriving in our driveway. Each morning, in a new place, sometimes behind my car, sometimes up near the garage doors, but there it is. No reason given, no slip in the bag telling me why the paper fairies have returned. I don't read the paper. I review it online everyday, but choose not to get all inky from actually reading it. I don't want the paper. My spouse doesn't want the paper. Not wishing to go down this same road, I call after a few days. Takes me 10 minutes and three transfers through menu hell, but I got someone. And I asked, "Why am I getting the paper?" And the answer was given that it's a free sample and it ends at the end of the month. Knowing that no one will harass me about continuing it (they don't have our number, and we're unlisted), I'm mildly appeased by this statement and end the call. But this isn't what's strange about all of this, it's the frequency with which the paper arrives. Supposedly this is a month's sample. For the first week I got a paper every day. Second week, 6 out of 7 days. Third week, about every other day or every third day. This week? It's Friday. I got a paper today. It's the first one I've gotten since Sunday. Is this a marketing tactic? Slowly wean you from your newly found paper in order to get you to sign up to sate your ink fix? Or is it a really bad tactic showing with what shocking infrequency you'll actually receive your paper? Either way, I'm not buying it. Stop bringing my paper...see if I care!
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