Screaming Bean |
Saturday, April 29, 2006
Who thought the VW ad campaign was a good idea? I can see the original pitch for this one..."Remember the old Volvo commercials where they used to throw the cars off roofs of buildings? It's gonna be like that except there will be people in the cars and then they'll get t-boned!" You know what it makes me do? Change the channel. The minute I spot that it's one of the two commercials I quick find the remote and change the channel...or shut the TV off. Yeah, that's marketing in action. Memorable? Yes. Will it make me buy the car? Nope. In fact, with each subsequent showing, I grow to dislike VW more and more. And I originally liked the car. Stick that in your focus group and smoke it.
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